Caption Services | TV Commercials

Closed Captions help over 3.5 million deaf or hearing-impaired Australians to make buying decisions.

Captioning your TV Commercials will instantly increase the effectiveness of your TV advertising campaigns by enabling a much wider audience to fully appreciate the benefits of your sales messages.

Captioned Commercials Sell

In a survey conducted by the National Captioning Institute, USA, they found that closed caption viewers purchase the same products as the general audience, but exhibit unusual brand loyalty:

• 57% of hearing impaired people said they were more likely to buy a product advertised in a commercial that was captioned
• 38% actually change brands as a result of advertisements that are captioned
• 52% of all households pay more attention to advertising that features people with a disability in it

Corporate Social Responsibility

Most organisations these days adhere to a triple bottom line which means they must deliver results that are measured against economic, environmental and social targets. 

As good corporate citizens, they have a responsibility to ensure that human rights are not compromised, and this includes not discriminating against people with disabilities.  Whilst legislation to include captions on TVC’s is not yet a reality, the hundreds of companies that already caption their TVC’s voluntarily are proof that it makes good sense to do so.

Value for money

$300 is a fraction of the cost of any TV advertising campaign, and an extremely small investment in sales generation, whilst adhering to the spirit of the Anti-Discrimination Act at the same time.

The process is simple

Captions are embedded into the TVC during transmission to the broadcasters using equipment supplied by us. 

Once your TVC is completed and has arrived at the TVC distribution facility, just tick the caption box on your order form and your captions will be done. 

If you use Adstream, it’s easy, because we already produce all the captions for TVCs produced at this facility, so we’ll take care of everything.  And naturally, we recommend that you always use Adstream to keep it simple and easy for you.

For Dubsat, when you tick the caption box, simply write on your order form that that you want Red Bee Media to produce the captions and once again, we’ll take care of the rest from there too.

Deadlines
We understand tight deadlines and we work with your TVC distributor to ensure deadlines are met, no matter how large the campaign.

For more information, please contact our team at
sales@redbeemedia.com.au

Ph +61 2 9212 5277